Data show that the global machine tool consumption increased by about 9.3% last year, but this year it has slowed down. The European machine tool and a member of the German machine tool manufacturers association president Martin Kapp said the day before, this year the world machine tool consumption is expected to grow only 2%, but from the point of view of the total consumption will reach 68 billion 100 million euros in the There was no parallel in history. And a variety of signs suggest that the consumption of machine tools next year will resume rapid growth and create new industry records.

Although the demand for machine tools in the global market has slowed down this year, China's machine tool market is still relatively fast growing, leading the development of the Asian market. As the largest producer and consumer of machine tools in the world, China is playing a more and more important role in the global machine tool market. Martin Kapp said China has become the largest market in the machine tool industry in Europe, and its growth rate is the fastest. According to the prediction of German machine tool manufacturers association, by 2017, China's machine tool consumption will be between 30 billion 600 million -376 and euro 23 billion 900 million, which is 23 billion 900 million euros last year.

The German Machine Tool Manufacturers Association executive director Wilfried Schaefe said, China Germany is an important export destination in 2012, total exports accounted for nearly 30%. data show that last year the German machine tool industry export volume of about 8 billion 300 million euros, of which there are more than 2 billion 400 million euros from Chinese. Although the export volume of German machine tool industry has dropped by 3% in the first half of this year, the export volume to China has increased by 6%, which accounts for 27%. of the total. This makes it necessary for German machine tool industry to maintain its share in the Chinese market.

It is reported that the Chinese market is the most potential market in the eyes of German companies. However, in the middle - end product market, German enterprises are facing strong competition from Chinese enterprises. In this area, the gap between the two countries is relatively small, and the service provided to customers by Chinese enterprises is better. According to the survey of the German machine tool manufacturers association, compared with the German machine tool enterprises, Chinese enterprises usually set up the service and distribution centers covering the mainland area, ensuring that they can deliver 1-2 years warranty and full life after-sales service to the customers. Even in holidays, Chinese sales personnel can reach the customer's location within 48 hours, providing customers with repair and spare parts, and the cost is lower. Compared with that, customer experience in Germany's machine tool after-sales service is not ideal, which is mainly due to the gap between the response speed and main
tenance cost and Chinese machine tool enterprises. Therefore, the German Machine Tool Manufacturers Association calls on German machine tool enterprises to properly localize products with small R & D and technology gap in China, and enter a large number of markets for local production, but still maintain import strategy in high-end products. Reduce the gap with Chinese machine tool enterprises in service, enhance the flexibility of service and communicate with customers.