Last week, U.S. economic data was poor, and international oil prices were down significantly by data pressure. As of October 25th, oil prices in New York fell at $97.85 / barrel, down 2.9%, while the London Brent crude oil futures closed at $106.93 / barrel, down 2.7%. Affected by the fall of international oil prices, the expectation of the domestic oil market to reduce the crude oil price is also increasingly strong.

Due to the poor performance of the US's non-agricultural data, the domestic refined oil market is expected to increase. According to the data in October 25th, the crude oil change rate is -0.87%. It is predicted that the highest retail price of refined oil will be reduced by about 65 yuan / ton in November 1st.

Although the oil price has made some adjustment, there has been a slight decrease. With the development of economy and society, there is still much room for the rise of oil price. The era of high oil price, which is short of energy, is bound to continue. What is the future of the agricultural machinery industry? Is it a passive response or an active attack? A series of problems caused by the "high oil price era" are testing China's agricultural machinery industry in the spring.

China's agricultural mechanization has experienced in the four round, every family has a national agricultural development agricultural mechanization tortuous road, gradually identify the scale and industrialization of agricultural mechanization development direction, take the road of common use. In order to give full play to the advantages of efficient and convenient agricultural machinery and speed up the improvement of agricultural mechanization level, in recent years, a series of policies of the state have tended to develop high-performance agricultural machinery. 70 horsepower, 80 horsepower, 100 horsepower to 200 horsepower, now more than 200 horsepower truly large tractor also frequently appeared. "Big" is almost the synonym for "good".

However, in the "high oil price era", fuel expenditure will occupy a growing proportion in agricultural machinery management. This will allow farmers to take into account the problem of oil consumption when buying agricultural machinery. Just like today's small displacement cars are popular in the market, considering the factors of energy saving, environmental protection and money saving, small energy-saving cars will become more and more popular with consumers. The large horsepower agricultural machinery was prohibitive for the high price of the farmers. If the fuel cost is calculated again, the direction of the big horse power will become more and more blurred.

Look at the agricultural machinery operation mode in our country. The small plots have been plaguing the development of Agricultural Mechanization in our country, unable to form a large-scale operation, and the frequent transfer of agricultural machinery is also one of the main reasons for the high oil consumption of agricultural machinery. With the stimulus of subsidized policy, the number of individual purchases of agricultural machinery has risen sharply, and the mode of "shooting one place for one place" is constantly emerging. Now, facing such high fuel costs, these scattered machines will be badly hit. And the advanced agricultural machinery and management model of agricultural machinery service organization, its intensive and large-scale operation mode, the advantages are self-evident. Therefore, the dialectical view, "high oil price era" of the agricultural machinery industry to reshuffle, the healthy development of agricultural mechanization of our country is not a bad thing.

"The era of high oil prices" needs to reflect on our agricultural machinery production enterprises. With the blowout of the agricultural machinery market, a batch of agricultural machinery enterprises, represented by the one drag and the collection, rediscovered the former brilliance again. However, the Chinese agricultural machinery enterprises with a sense of direction have not yet caught up with the pace of the "high oil price era", forming a distinctive independent feature. Moreover, China's agricultural machinery products with independent brands are compared with foreign agricultural machinery products, the biggest advantage is the price. And when prices are no longer the only factor for farmers to buy agricultural machinery. Where are our advantages?

Take the domestic small displacement car for example, its market performance is closely related to the trend of oil price. The higher the oil price rises, the earlier the fuel tax reform is introduced, the more obvious the market advantage of small displacement cars will be. At present, with the continuous improvement of the national resources saving standard system for agricultural machinery industry, the agricultural machinery industry will get a new direction of the new industrial force. If the agricultural machinery enterprises can seize the market opportunity driven by the rise of oil prices, the energy saving and environmental agricultural products are expected to become the leading role in the market in the near future. Not to mention there are "the 2008-2010 agricultural mechanization industry resource conservation and comprehensive utilization of standard development plan", the independent brand of agricultural enterprises based on energy saving and environmental protection, realize the leaping development direction of products. In the era of "high oil price", whether facing the domestic farm machinery market or the global farm machinery market, energy saving and environmental protection farm machinery products are the commanding heights of the future agricultural machinery market competition. It is the main battlefield that the independent brand agricultural machinery enterprises must not neglect.

Of course, in the face of the "high oil price era", we need to reflect on our subsidy policy. The biggest achievement of subsidy policy has been guiding farmers to purchase advanced and suitable agricultural machinery. In the era of "high oil price" that will change the farmers' willingness to purchase, how to guide enterprises to develop new energy saving technologies and provide efficient and energy-saving products for farmers? This will become a new direction for policy implementation.

Another subsidy policy - fuel subsidy policy. The investigation and study of Nanjing Agricultural Mechanization Research Institute showed that oil price has always been an important factor affecting the efficiency of agricultural machinery management. Each increase of 10 percentage points for fuel expenditure will directly promote the efficiency of agricultural machinery management by 2 to 3 percentage points. Its role is self-evident. At present, fuel subsidies are most criticised for their implementation, which directly affects fuel subsidies in a way that does not subsidize direct users.